Social Media, Trends, and Identity

Researcher  Emma
Ongoing Surveys

How social media trends, influencers, and algorithms shape identity and behavior.

Q1: How much time do you spend on social media platforms each day?

Less than 1 hour
1–2 hours
2–4 hours
4–6 hours
More than 6 hours

Q2: What type of social media content influences you the most?

Short-form videos
Influencer lifestyles
News and opinions
Educational content
Private messaging

Q3: How often do online trends or viral content affect your buying decisions?

Very often
Often
Sometimes
Rarely
Never

Q4: How authentic do you think social media identities usually are?

Very authentic
Mostly authentic
Neutral
Mostly unrealistic
Completely fake

Q5: How concerned are you about data privacy and algorithm influence online?

Extremely concerned
Very concerned
Moderately concerned
Slightly concerned
Not concerned

Q6: How has social media shaped your identity or worldview?

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