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With global travelers craving slower, more meaningful experiences, Japan’s rural villages are seeing an unexpected surge in tourism. Destinations like Shirakawa-go, a UNESCO World Heritage site famous for its thatched-roof houses, and Ine, a coastal fishing village known for its unique boat houses, are drawing visitors looking for peace, nature, and tradition. Travel agencies report a 35% increase in bookings to rural Japan this summer, driven by social media exposure and new eco-tourism packages. These spots offer a contrast to Japan’s buzzing cities—featuring local ryokan stays, slow food experiences, and hands-on cultural activities like sake brewing and rice planting.
Local governments are cautiously optimistic, focusing on sustainable tourism to avoid overtourism issues faced by urban centers. Visitors are encouraged to respect village customs, minimize waste, and book through certified guides or local partners. If you're looking for a travel experience that’s off the beaten path but rich in heritage, Japan’s countryside might be your next perfect escape.
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