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Sydney Sweeney’s Hollywood sign stunt has reignited debate about how far celebrities can go to promote their brands. While the actress had a general filming permit, officials say she did not have permission to climb or use the landmark for commercial purposes. Supporters argue the move was a clever, attention-grabbing marketing strategy that boosted visibility ahead of her lingerie launch, while critics say it disrespected a protected cultural symbol and set a risky precedent for influencer-style promotions. With no police investigation so far, the incident sits in a gray area between publicity, legality and responsibility.
What do you think?
Should celebrities face stricter consequences for unauthorized promotional stunts at public landmarks, or is controversy simply part of modern marketing?
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